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David Cowan is a Writer & Brand Voice Specialist.

Self portrait looking upwards (no backgr

"The goal is to be an auto-response brand in your category...


... be so well positioned that your audience can't help but think of you."

David Cowan creates tailored brand messaging that speak to your audience as individuals, and positions you as the leader of their pack.

From major FCMG brands to independent e-commerce retailers, David works with companies to curate audience-first brand messages that are tailor-made for engagement and conversion.


Having executed marketing campaigns across the UK, Europe, Australia, South East and Far East Asia, David has built his brand voice methodology around sales planning, brand strategy and consumer psychology.

David has worked with:


Enjoy a free session with David...

"Who exactly is your most valuable customer?"

In this session you will discover:

  • Who they are

  • Where to find them

  • What they want to hear

  • How they want to hear it



  • 30 minute video call

  • Working through the 'Ideal Customer Profile' exercise together

  • Receive insights, recommendations (and how to action them) via email

To find out more about what to expect, read this blog post.

Read David's latest blog posts:


Features & Benefits  Blog + Services Box

Customer Profiling

Features & Benefits  Blog + Services Box

Emotive Branding

Features & Benefits  Blog + Services Box

Intelligent Copywriting

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